So, I got curious the other day. I was actually looking for some new workout clothes, and CALIA came to mind. I used to see Carrie Underwood everywhere for that line. Then it hit me – wait a minute, I haven’t seen her connected to it in a while. My brain just goes, ‘Hmm, what happened there?’ So, I figured I’d do a bit of my own digging. You know how it is when something just bugs you until you find out.
My Little Investigation Project
First off, I didn’t expect to find much. These celebrity deals, they can be pretty hush-hush. My first thought was, okay, maybe they had some big fight? Or maybe the stuff wasn’t selling? You always think of the dramatic reasons first, don’t you? I spent a good hour or so just clicking around, reading old news bits, some fashion articles, trying to piece things together. Honestly, it wasn’t like one big article spelled it all out. It was more like finding breadcrumbs.
What I mostly gathered is that it wasn’t some huge scandal or anything. No dramatic exit, no bad blood splashed all over the place, at least not that I could find. It looks like her partnership with Dick’s Sporting Goods, who she launched CALIA with back in 2015, just kinda ran its course. Six or seven years, that’s a decent run for these kinds of things. These contracts aren’t usually for life, you know?
So, What’s the Real Deal?
It seems around late 2020, or maybe early 2021, things started to shift. She stepped away from being the face and the main force behind it. Dick’s Sporting Goods kept the CALIA brand going – which makes sense, if it’s established and people like the clothes, why wouldn’t they? But Carrie herself? She moved on. And she’s not exactly been sitting still. She’s been busy with:
- Her music, which is her main thing, obviously.
- She launched that fitness app, fit52.
- And I’m sure a bunch of other projects we don’t even hear about.
It’s pretty straightforward when you think about it. People and businesses, they evolve. She probably wanted to focus on new stuff, new creative outlets. It’s not like she vanished; she just shifted her focus. Happens all the time, not just with celebs. I remember when my favorite local coffee shop got new owners. The coffee was still decent, but the vibe changed. Took me a while to get used to it. It’s just the natural way of things, I guess. Businesses change, people leading them change. CALIA continues, Carrie continues, just on slightly different paths now. And that’s pretty much the long and short of what I figured out.