So, the other day I found myself going down a bit of a rabbit hole, all because of a casual chat about football. You know how it is, someone mentions their team, and then you start wondering, “Just how popular are they really across the country?” That little thought got stuck in my head, and I figured, hey, let’s see what I can find out about NFL fans by state. It sounded like a straightforward enough thing to look into.

My Starting Point – Just a Hunch
I didn’t have any grand plan at first. I just started thinking about my own state and the teams people around here seem to root for. Then I thought about states I’ve visited, or where friends live. It was all very anecdotal, you know? Just gut feelings and random observations. But I wanted something a little more solid than just what I thought I knew.
Diving into the Search
My first step, like most folks, was to hit the internet. I started searching for things like “most popular NFL team by state,” “NFL team allegiances,” that kind of stuff. And boy, did I get a lot of results! Tons of articles, blog posts, forum discussions – you name it. Some of it was pretty interesting, but a lot of it felt like opinion pieces, or they’d just list one or two states and not the whole picture.
I quickly realized that finding a single, definitive source was going to be tricky. Different places used different methods to figure things out.
- Some looked at social media data – how many Facebook likes or Twitter followers a team had in a certain state.
- Others used merchandise sales, which makes sense, but then again, I’ve bought a hat for a team I don’t even actively root for, just because I liked the design.
- A few mentioned TV ratings, which seemed a bit more reliable for active viewership.
Trying to Make Sense of It All
So, I started to gather bits and pieces from various sources. I’d open a few tabs, read through what they were saying, and try to see if there were any patterns. It was a bit like putting together a puzzle without knowing what the final picture was supposed to look like. Some states were no-brainers, of course. You don’t need a fancy report to tell you who rules in Massachusetts or Wisconsin.
But then there were the more interesting cases. States with multiple teams, or states that are geographically close to several different NFL cities. Florida was a good example – a real mix of allegiances down there. And then you have states with huge transplant populations, which really muddies the waters. It wasn’t as simple as “this state loves this team.”

I even tried to see if I could find any raw survey data, but that stuff is often behind paywalls or part of big market research reports that someone like me isn’t going to buy just for a bit of curious digging. So, I had to rely on what others had already analyzed and published, and then try to synthesize it.
What I Ended Up With
After a fair bit of sifting and comparing, I started to get a clearer, albeit still not perfectly scientific, idea. I basically ended up with my own mental map, and a few notes jotted down. For each state, I tried to identify the team that seemed to have the strongest presence, based on the consensus from the various articles I’d read. Sometimes there was a clear winner. Other times, it was more like “Team A is probably number one, but Team B has a very strong showing too.”
It was interesting to see the “bandwagon” effect in some areas, where a team that’s been successful recently seems to gain a lot of traction in nearby, previously neutral, territories. And then you have those die-hard fanbases that stick with their team through thick and thin, no matter what their record is. That loyalty is something else.
I didn’t create any fancy charts or anything. This was more of a personal curiosity project. But I did learn a few things. For instance, teams like the Cowboys, Packers, and Steelers have a surprisingly wide reach, far beyond their home markets. No shocker there for an old timer like me, but it’s always good to see it somewhat backed up.
Final Thoughts on the Process
So, that was my little adventure into the world of NFL fans by state. It wasn’t exactly a rigorous scientific study, more like a casual investigation. But it satisfied my curiosity. It mostly confirmed what many of us probably suspect: that while local loyalty is strong, some teams just have a national appeal that transcends state borders. It also showed me that it’s rarely a clean sweep; there are always pockets of fans for other teams, pretty much everywhere. It makes you think about how people pick their teams – family, geography, or maybe just a player they really admired. All in all, a fun way to spend an afternoon!
