Oh, honey, let me tell you, this here social media thing, it’s done changed everything, even how we get things done, like service. Back in my day, you wanted something fixed, you went down to the store and talked to the person face to face. Now? It is all about this here social media.
Social Media Changed Things
First off, these young folks, they’re always on their phones. They see something on that Facebook or Instagram, and bam, they want it. These companies, they know that. They put their stuff right there on those sites, showin’ off pretty pictures and videos. People sees it, they like it, they buy it. It’s like magic, almost. It used to be that you just know about what’s in the local stores, not anymore.
And get this, if you got a problem, you don’t even gotta call nobody no more. Just send a message on that social media. Yep, right there where you saw the thing in the first place. And sometimes, they answer you right quick! Faster than waitin’ on hold on the telephone, that’s for sure. The customer service, it’s faster, most of the time.
- You can see what everyone else is sayin’ about a thing.
- If lots of folks say it’s bad, maybe you don’t buy it.
- If they say it is good, you are more likely to get it.
Social Media Customer Service
Now, these businesses, they’re smart cookies. They know they gotta be on this social media thing. They use it to talk to people, find out what they like and don’t like. It is like they are readin’ our minds, sometimes. It is like they got spies everywhere, listenin’ in. They can learn more about the customers.
They even do these things called “ads,” where they show you things they think you’ll like. And sometimes, they’re right! It’s a little spooky, but hey, if it gets you a good deal, who’s complainin’? Before social media, you only see ads on the TV, or newspaper, now it is everywhere, especially on your phone.
It’s not just about buyin’ things, though. These companies, they use social media to build what they call a “community.” It’s like a big ol’ online neighborhood, where everyone’s talkin’ about the same stuff. They share tips, they help each other out, they even make friends. It is like a coffee shop, but online.
Social Media and Purchasing
These companies they will use these famous people online, they call them influencers, to talk about their stuff. And since people trust these influencers, they will buy whatever they are sellin’. It’s like when your best friend recommends a good pie. You can see reviews, like people say what they think about the products. Good reviews mean more people will buy the products.
The number of customers who use social media for service has gone up a lot. It was 110% increase from 2020 to 2021. That is a lot. Many people prefer to use social media to get help because it is faster.
Businesses these days, they have to be on social media. If they are not, it is like they are invisible. And if people have a problem, they expect to be able to get help on social media. It is just how things are done now. Social media has really changed customer service. It is faster, easier, and more open.
Social Media Marketing
These companies, they collect a whole heap of information about what people like. They know what you look at, what you click on, who your friends are, all that stuff. It’s a little creepy, but they use it to show you things they think you’ll want to buy. And sometimes, they’re right. They have a lot of data about users’ interests and behaviors. That’s why they can show you relevant ads and promotions, make you want to buy more.
Back in the day, you only saw ads on TV or in the newspaper. Now, they’re everywhere, especially on that little phone you carry around. They follow you everywhere you go, showin’ you things you might like. It’s like they’re always watchin’, always listenin’.
So, yeah, this social media thing, it’s changed the service economy, alright. It’s made it faster, easier, and a whole lot more personal. Whether that’s a good thing or a bad thing, well, that’s for you to decide. But one thing’s for sure, it ain’t goin’ nowhere anytime soon. You better get used to it, ’cause it’s here to stay. Social media has changed a lot of things, including how businesses do marketing.
But you know what they say, even with all this newfangled stuff, some things never change. You still gotta treat people right, be honest, and do good work. That’s the real secret to success, online or off. No matter what, you need to get the basics right. It is still important to provide good service in person.