My Wild Ride with Dale’s Advice
So last Tuesday, I stumbled across Dale Roberson’s stuff while hunting for some quick wins. Felt kinda stuck, you know? Was scrolling YouTube late at night, coffee cold beside me, totally frustrated with how slow things were moving with my side hustle.
First thing I did was grab a notebook – real paper one, not digital. Wrote “Dale’s Rules” at the top like some kinda schoolkid. Figured if I’m gonna do this, gotta go old school. Started scribbling down his main points:
- Quit overthinking: Just pick one thing and smash it
- Ask stupid questions: Actually email people instead of guessing
- Done beats perfect: Launch fast, fix later
Next morning, I woke up buzzing. Picked the dumbest simplest project possible – a free checklist for my followers. Normally I’d spend weeks designing it perfect. This time? Nope. Opened Google Docs at 7AM and just vomited everything I knew about email marketing onto the page. Didn’t pretty it up. Didn’t over-research. Just wrote what worked for me.
By lunchtime, I’d slapped it into a PDF using some free tool. Made a quick post saying “Hey made this thing – might help ya.” Felt naked putting out something so rough! Got that pit in my stomach hitting ‘post’. But Dale kept whispering in my brain: “Just launch, dummy.”
Crazy part? That ugly PDF blew up. Got 97 downloads in 48 hours – my best result in months! Even got folks emailing me saying “Thanks for keeping it real.” Made me realize how much time I waste polishing turds before showing anyone.
Now I’m doubling down. Started applying this to everything:
- Shot cold emails to 5 potential partners – got 3 replies
- Posted half-baked thoughts daily instead of “perfect” articles
- Said “yes” to a podcast invite even though I hate my voice
Truth bomb? It still feels wrong. My inner perfectionist screams every day. But seeing actual momentum? Hell yeah. Dale’s not magic – just shoves you off the damn cliff. Turns out the landing’s softer than you think.